NEW YORK: Pharmaceutical giant Pfizer is searching for a firm to help it with corporate social responsibility initiatives, according to several agencies familiar with the RFP process.

The impetus of the search is the New York-based company's evolving business focus, according to one person familiar with the process.

Just this year, Pfizer sold its baby formula business to Nestle and spun off its animal health unit as it seeks to focus on its core pharmaceutical work.

A Pfizer representative confirmed the ...