NEW YORK: Pfizer is focusing on promoting the Lipitor For You program after recently losing patent exclusivity for the cholesterol-lowering drug.
The program provides consumers with a co-pay card to get the drug for as low as $4 per monthly prescription with the rest of the cost typically absorbed by an employer's insurance plan. The program will run through the end of this year.
Three million patients were using the drug before patent exclusivity ended November 30, 2011. The generic ...