NEW YORK: Pfizer has hired Edelman to take over its “Get Old” campaign after a competitive RFP process.
SS&K had supported the drug maker on the campaign's launch. Edelman is now working with the pharmaceutical giant on the next phase of the program, according to Joan Campion, a senior director of communications at Pfizer.
The change comes as the company is planning to move from an integrated effort with paid components to instead emphasize PR tactics.
“We're proud of the campaign we ...