Michael Bush spoke to three key players involved in the pet-food recall of earlier this year about their roles in the crisis, obstacles faced, and more
Michael Bush: Have you faced a recall/crisis situation like this before?
Duane Ekedahl (president of the Pet Food Institute [PFI]): We called this the perfect storm because of the particular way this product recall unfolded. It was a co-manufacturer that makes products for a lot of companies, so instead of just one company and one product, ...