How can organizations personalize e-mail communications based on various target audiences?
"Most organizations have various audiences to communicate to, including employees, customers, prospects, partners, and investors," says Ajay Goel of JangoMail.
Each of these audiences has its own needs, hence a one-size-fits-all message cannot be used effectively, and even within each target audience, there are demographic differences that should be catered to individually, Goel notes.
E-mail communications tools allow organizations to create targeted lists based on different constituents and then send ...