Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter. The new Web site True/Slant is capitalizing on this reality by promoting the work-in-progress brands of its contributors.
True/Slant features the work of more than 100 “entrepreneurial journalists,” who are expected to produce content, promote their different projects, and interact with online audiences from their on-site homepages.
“True/Slant is ...