Pernod Ricard to push Chivas Regal in new campaign

WHITE PLAINS, NY: Pernod Ricard is planning a major PR push next year to follow up a new ad campaign launched this fall for Chivas Regal, said Chris Willis, VP of marketing for Chivas in the US.

The ad campaign's tagline is "This Is Chivas Life."

With PR next year, "we want to bring that Chivas Life to life," said Willis. "We want to maintain the aspirational value Chivas has always had, but we want to make it more attainable. We ...