CHAPEL HILL, NC: Performance Bicycle hired Formula as its AOR with plans to cycle into the national and social media scene with aggressive growth. The partnership is in line with the company's decision to shift marketing dollars from traditional direct to PR and online efforts, said CMO Cindy Marshall.
Following a competitive review, the firm snagged the bid for a one-year, low-six-figure budget contract. Scope of work includes traditional PR and social media.
She explained that the company has plans to ...