WAYZATA, MN: Corporations with sustainability strategies are more focused on positive perception of their efforts than revenue growth, according to a survey developed by the Vandiver Group and sponsored by Pinnacle Worldwide.

Asked to rank the driving factors behind sustainability strategies on a 10-point scale, with 10 being the most prominent, respondents ranked perception at 7.1, higher than the 6 revenue growth scored. Increasing pollution control got a 6.6 and meeting social needs a 5.28.

Companies are ...