PURCHASE, NY: PepsiCo juice and smoothie brand Naked Juice has selected Fleishman-Hillard as its PR agency partner following an RFP.
The brand, which most recently worked with Olson PR for about four years, chose Fleishman for its expertise in PR, strategic thinking, and crisis management, said Michael Torres, senior director of communications for Naked Emerging Brands and Tropicana, via email.
“Olson remains a valued PepsiCo partner and continues to work on other beverage brands,” he added. The Minneapolis-based agency will continue to ...