PURCHASE, NY: PepsiCo is seeking to inject itself into the online dialogue during the Internet Week festivities by launching events and new sites demonstrating the company's understanding of the online space.
The New York-based event series runs from June 1 to 8, and PepsiCo will kick off the festival's launch date by unveiling a new press room in addition to a site where hand-picked “social communicators” will blog, podcast, Tweet, and film Internet Week events.
Dubbed the “Open Newsroom,” the news site was created to provide substantial ...