PURCHASE, NY: PepsiCo has hired Weber Shandwick as the PR agency for its Mountain Dew brand after an RFP. Ruder Finn previously managed the account.
The company chose Weber because of its experience working on various PepsiCo projects and brands, said Andrea Foote, senior director of communications at PepsiCo Beverages Americas.
“[Weber has] other business at Pepsi, and we've worked with them on other brands,” she said. “We were really pleased with the thinking that they brought to the table, ...