NEW YORK: PepsiCo is reviewing PR agencies to work on a global, multimillion-dollar corporate reputation campaign. A number of the company's existing agencies are competing for the business.
Julie Hamp, SVP of corporate communications at PepsiCo, said that although one agency team will be the AOR for this initiative, others will likely be tapped for support.
Two industry sources that declined to be named said the colossal campaign is down to PR powerhouses Edelman and Hill & Knowlton. Other contenders include Porter ...