PURCHASE, NY: PepsiCo has promoted senior manager of digital media communications Josh Karpf to global director of digital and social media, replacing Bonin Bough.
Bough, who worked at PepsiCo for more than three years, joined Kraft Foods as VP of global digital and consumer engagement in February. Bough had reported to Peter Land, SVP of communications at PepsiCo.
PepsiCo promoted Karpf to lead the company's digital team last month, and he worked on its digital activities at the South by ...