WASHINGTON: Pepsi's advertising saw the highest number of “meaningful” Twitter mentions during the Super Bowl, according to research conducted by Edelman subsidiary StrategyOne.
The study found that Pepsi's ads generated 18,371 Twitter conversations during the game. Steve Lombardo, CEO of StrategyOne, noted the research counted only tweets that mentioned the brand, the Super Bowl, and an ad or product.
“If you're going to create social media buzz about your brand, you have to think about what types of communications, messages, and ...