PURCHASE, NY: PepsiCo is celebrating successes from its "Crash the Super Bowl" program that featured consumer-generated commercials for both Doritos and Pepsi Max. It has also nearly doubled its sales volume for Pepsi Max products since July, when the company launched a marketing activation touting the brand's zero-calorie positioning, said Peter Land, SVP of beverage communications at PepsiCo.
Last night, the brands snagged four out of ten top slots on USA Today's ad meter. And with the addition of Pepsi Max, ...