PURCHASE, NY: PepsiCo will put some of its food and beverage brands up for review with the aim of decreasing its roster of PR agencies.
The company will cut some of its agencies to free up resources to put back into marketing and communications for marquee global food and beverage brands, such as Gatorade, Quaker, and Pepsi, said Peter Land, SVP of communications at PepsiCo.
“It would be fair to say that we will have fewer relationships, but the relationships that ...