Peppercom role is tailor-made for Siry's strategy
After serving as CMO for two high-profile companies, Darryl Siry made an unexpected move by joining Peppercom as a senior analyst earlier this year. Yet his leap to an agency isn't all that it seems. In addition to helping the firm expand its clean-tech practice, Siry is leveraging the experience to launch his own stealth-mode media startup.
“My issue was, how do I start a company in this environment where a first-time entrepreneur cannot easily get funded at the ...