The Harlem Globetrotters might excel at basketball tricks and wowing a crowd, but they still needed help with licensing partnerships for things such as apparel and sporting goods. A few years ago, it likely would not have turned to an agency like Peppercom, which traditionally offers PR and strategic communications services. Yet, as a grim economy loomed, the firm decided to explore other service options as a way to expand its business. In 2008, it launched a new division, Brand2 ...