Name: Liz Miklya, VP at Weber Shandwick, Minneapolis-St. Paul
Placement: People – May 18 issue
Pitch timeline: Almost three months
Who is your client? What are its media goals?
Liz Miklya: The client is Children's Hospitals and Clinics of Minnesota. Its goals are to position the hospital at a national level and as a leader in neonatal intensive care.
What made People a good target? Did all the recent attention to “Octomom” have any effect on your pitch?
Miklya: I realized ...