Mark Penn needs no introduction. Worldwide CEO of Burson-Marsteller and former chief strategist for Sen. Hillary Clinton's presidential campaign, he has been making a lot of news lately - most of it negative.

The Clinton campaign recently demoted Penn from chief strategist to mere pollster because - with his Burson hat on - Penn had met with representatives of the Colombian government to help promote a free trade agreement that Clinton opposes. But in fact, the demotion may ...