There is a Golden Rule in medicine, first do no harm. That rule can be applied to crisis communications, particularly by senior executives attempting post-crisis damage control. Just ask BP CEO Tony "I want my life back" Hayward, who for the foreseeable future, or at least until the next CEO verbal slip and fall, will be viewed as the poster child for what not to do when facing a crisis.
And while recent comments during a town-hall road trip by ...