DUBAI: ASDA'A Burson-Marsteller has launched the first Middle East office of polling firm Penn Schoen Berland.
Headquartered in Dubai, the new office has five staff members comprised of researchers and analysts.
PSB Middle East will offer corporate and government clients support with communications strategy development and brand positioning. The firm will focus on sectors including energy and environment, finance, food and beverage, healthcare, media and entertainment, retail, technology and telecommunications, and the government.
“We have a strong positioning in the ...