NEW YORK: Burson-Marsteller's CEO is defending the firm's reputation following the dressing down Rachel Maddow gave the agency on her show Thursday night.

On a segment discussing AIG's PR representation, Maddow, host of the eponymous left-leaning MSNBC news show, called Burson the “PR firm from hell.” In the episode, Maddow expressed disbelief that AIG is using any PR firms in light of its public funding, but the newscaster spent a large portion of the segment painting Burson and ...