Turning 37,000 acres of Montana wilderness into a luxury resort is no easy feat.
But then add positioning the property - with no name recognition and no celebrities behind it - as a must-visit destination for wealthy families and outdoors types, and that makes it even harder.
The Lipson family, owners of Paws Up, realized they had an uphill struggle when they opened the resort in mid-2005. They turned to Laura Davidson Public Relations (LDPR) to raise awareness in key travel ...