Advertisers dropped more than $200 million on Super Bowl spots this year, or an average of $2.6 million for every 30 seconds seen by 80 million US viewers.
Tapping into the nation's obsession with those ultra-expensive, quirky commercials run during the big game, Pennsylvania agency Pavone set up a real-time online poll to review the spots, and in the third year of the effort, generated some national PR for itself.
Strategy
As 50% of US viewers claim to tune in just to ...