Merck loss in lawsuit shows that good PR is sometimes a company's best legal defense
Historically, PR and legal advisers have been at odds during corporate crises, with lawyers arguing for circumspection, and PR people arguing for openness and honesty.
The results of the first Vioxx trial, which saw a jury find Merck guilty in the death of a Texas man who died of a heart attack and award his widow a massive $250 million in damages (an amount that will ...