Here's the "good news" from the first paragraph of a press release issued by the International Association of Business Communicators: in a July 2003 poll, almost two-thirds of respondents said "yes" when asked whether they currently used any formal measurement tools to evaluate their communications programs' effectiveness.
Two-thirds! The IABC is excited. "Interest in measurement tools has risen," says its president.
Yikes! More than a third of professional communicators still don't bother to figure out whether what they're doing has any impact ...