Sometimes, bowing to public pressure - or the pressure created by a noisy minority of the public - is the path of least resistance for large corporations. But that doesn't mean it's necessarily the right thing to do, in moral, pragmatic, or PR terms.
A decade or so ago, for example, McDonald's found itself targeted by consumers - including tens of thousands of schoolchildren - who wanted the company to abandon its environmentally unfriendly polystyrene clam shells. The company did so, ...