More than a decade ago, Suzuki earned itself a place in the crisis- management textbooks thanks to its response to a negative review by Consumer Reports. After the magazine claimed the Suzuki Samurai was prone to rollovers, the company fought back.
Rather than recalling the product, or making the traditional expressions of concern, Suzuki - with its PR agency Rogers & Associates - insisted that its product was as safe as any in its category, and accused Consumer Reports of scare ...