EVP, communications and public affairs, National Football League
Earlier this year, NFL commissioner Roger Goodell told PRWeek that his league is “sometimes called the ‘NFL PR machine' and we take that as a compliment. As a business, the NFL was built on the game and PR. Now it is much more complex and Paul's team has proved to be very nimble in evolving our strategic direction.”

When the NFL faced the nightmare scenario of a lockout last year, Hicks, who ...