LAS VEGAS: The Patron Spirits Company is reviewing PR agencies to aid the “Find Balance, Find Ultimat” campaign for its Ultimat Vodka brand.
The company is currently handling all communications internally, but it is reviewing "a couple" of firms for assistance, said Greg Cohen, director of corporate communications at Patron Spirits
"We'll be looking for some help across multiple channels, including digital and probably including some social media, but we'll need to define that," he said.
The brand will launch its ...