In the last year, healthcare communicators have been playing catch-up when it comes to online monitoring.
Healthcare teams are increasingly monitoring patient-driven Web sites to identify grassroots organizations that comprise patient advocates, and then are approaching the groups to see if they want to collaborate.
The patient-driven sites are allowing PR teams to find niche populations more quickly than in the past, something that comes in handy for awareness for some of the more obscure diseases.
Marita Gomez, VP for Cushman/Amberg HealthInfo ...