Agencies across all disciplines have been trying to reinvent their operating model for decades. Whether it's advertising, media, PR, digital, direct marketing, or the establishing of a "new," revolutionary model that doesn't conform to any of the above categories, the structure of a firm has consumed millions of senior-management hours at myriad firms.
But the number of genuine innovations among all the carefully crafted strategies can be considered few. Every so often, a groundbreaking shop will emerge and shine ...