As September marks the start of the new academic year, the Agency Business Report signifies the start of the new year for PR firms. This year's tables reflect the difficulties of a trying economic environment, where agencies were squeezed by clients who were themselves under severe pressure to deliver business-related results with smaller teams and budgets.
So far, 2010 shows promising signs. There are many differences between this latest recession and the so-called "dot-com bust" recession from the early 2000s. ...