Do I always need my press releases translated in-language in order for Asian-American media to cover my story?

"Absolutely not," says Leslie Yngojo-Bowes of US Asian Wire. The language of English bridges and unites all Asian ethnic communities, she notes.

"Despite the diversity of Asian ethnicities, a 2003 US Department of Education study confirmed that more than 86% of Asian-Pacific Americans are literate in English," Yngojo-Bowes explains. "Earlier this year, the US Census Bureau found 63% of Asian-Pacific Americans, age 5 ...