Despite colossal changes in the media environment, the upcoming Democratic and Republican national conventions will still set the tone for the decisive heat of the 2012 presidential election, say campaign veterans.
While little breaking news emanates from well-scripted modern conventions, the events continue to play a key role in the election process because they attract TV audiences in the millions. In short, they are still a once-in-a-campaign opportunity for presidential candidates, according to industry experts.
“The candidate has his last ...