Given the overwhelming corporate support of Earth Day, more companies than ever are communicating how their operations and products are becoming environmentally sustainable. To lend those communications some credibility, companies like Wal-Mart, Coca-Cola and, most recently, Procter & Gamble have formed partnerships with environmental NGOs.
“These partnerships are especially important today because if you look at current perceptions, there is a great deal of skepticism about the trustworthiness of business actions,” says Lisa Manley, group director of sustainability ...