As the green movement gains even more momentum, many companies are encouraging their customers to live a more eco-friendly life - and are offering the tools to do so.
If judged by traditional promotional means, the short film that outdoor clothing manufacturer Nau created, though it eventually led to a mention on Good Morning America, would've been deemed a failed opportunity.
The four-minute film, which detailed the transformation that "friend of Nau" Dee Williams underwent when she moved out of a regular ...