Podcasts are praised for their mobility and low cost to produce. However, they also have social media potential that goes largely unexplored. For the price of an additional phone line, podcast hosts can gather audience feedback through recorded messages, giving the final product an interactive element.
"I think it's much more effective to hear six or seven different voices rather than read a testimonial," says John Havens, founder of Podcast Vision and Voice. "With voices, it hooks you into the story."
Encouraging ...