For the launch of Paris Hilton's fourth fragrance, Can Can, Parlux Fragrances wanted to focus on the product message and overcome any negative perceptions of Hilton based on recent personal challenges.
"The launch of Can Can was an opportunity to bring new interest to Paris; to allow her fans to experience her in a fun, fabulous, and flirty way," says Neil Katz, CEO, Parlux Fragrances.
Strategy
An October launch made the fragrance a good gift for the 2007 ...