ST. LOUIS: Panera Bread has stepped into the social gaming space by launching a microsite to engage consumers and offer healthy eating tips.
The Panera “Eat Smarts” microsite has three levels with five games apiece, as well as videos, quizzes, and challenges focused on nutritional information and healthy food choices, said Linn Parrish, VP of PR at Panera Bread.
“We realized that we had an opportunity to do a better job in talking about how you can eat well at ...