Objective: As Panasonic gears up for the upcoming Olympic Games in Turin, Italy, the company has tapped Alan Taylor Communications (ATC) to lead marketing communications efforts.
"Alan Taylor Communications was brought in to leverage Panasonic's top sponsorship for the Olympics," said Bret Werner, ATC managing partner. The electronics company is hoping to raise awareness of its own role in the games - the way in which it brings the events into the homes of viewers.
Idea: Panasonic and ATC will focus ...