When California's state Supreme Court legalized gay marriage earlier this spring, the City Council of Palm Springs sought to cement the desert community as the premiere wedding destination for both gay and straight marriage ceremonies.
Burke, Rix, Hines & Associates (BR&H) volunteered to generate buzz pro bono, and assist in creating a multiple-wedding event on June 18, the day after gay marriage was legalized.
Strategy
Steve Pougnet, mayor of Palm Springs, said the objective of the campaign was “in a very ...