Organization: Palm Beach County Convention and Visitors Bureau (Palm Beach, FL)
Campaign: Hayworth Creative Public Relations (Palm Beach, FL)
Duration: May-October 2012
Budget: $20,000
The official tourism board of Palm Beach County used the 2012 presidential election as an opportunity to capitalize on the areas surrounding Lynn University, host of the final debate in Boca Raton, FL.
Strategy
The agency and democracy-advocacy group, Rock the Vote, partnered with the Palm Beach County's visitor bureau to ...