There's an old joke in the industry that it's so hard to explain PR that even your mom doesn't understand what you do for a living. Maril MacDonald isn't laughing. In fact, she considers it something of an outrage.
“Why is it you can articulate a vision for a CEO, but if someone asks you about your vision and mission in PR you can't do it?” asks MacDonald, CEO of Chicago-based Gagen MacDonald and president of the Arthur ...