NEW YORK: The Arthur W. Page Society unveiled what it described as a new model for corporate communications on Thursday, encouraging CCOs to build an overarching corporate character and then behave and communicate with stakeholders in accordance with it.
“The first thing it says is to make sure you have a strong corporate character, mission, and purpose that articulates the value you create for stakeholders and the public at large, as well as the mission and purpose embraced across your ...