LANCASTER, PA: Pennsylvania's Department of State used the long run-up to the closely watched primary on Tuesday, April 22, to build buzz for its voter-education push that targets minority communities, first-time voters, and older voters.
The department worked with Harrisburg, PA-based Neiman Group, and its subcontractors the Mendoza Group and BrownPartners, to host events, educate voters, and reach out to the Latino, African-American and Asian-American communities with the Ready, Set, Vote campaign.
"We're really targeting three different demographics: young adults, historically disadvantaged ...