Anyone who's been in PR for more than five minutes knows that conducting a survey is a great way to give a sheen of respectability to your own worthless viewpoint. Does the general public really believe that your product gets breath fresher than your competitor's piece of crap product? Survey says: Yes!
If you're an off-brand TV network hungry for revenue, a survey can be a persuasive tool to lure in ad dollars from those companies that are easily impressed. In ...