SALT LAKE CITY, UT: Overstock.com hired Shift Communications as its US PR agency, following a competitive review.
The review is indicative of its growth and recent additions of verticals such as O.biz and Mainstreet Revolution, said Stormy Simon, SVP of marketing and customer care at the company.
“We've gotten big. We have all these verticals, and it started to become a lot to handle in-house or to offer to boutique agencies,” she said. “We have Main Street Revolution and Worldstock Fair Trade, ...